Our History
-
2004
EXCELO’s creation date
-
2008
BISCOLUX plant acquisition
Launch of a range of cookies
and wafers including more than 10 brands -
2009
CAHIMSA and FAPASA plants acquisition
Muffins manufacturing plants
Launch of
TOP COOKIES -
2010
Launch of
BIGGY -
2011
Launch of
GENOVA -
2012
EXCELO’s new visual identity
-
2013
Relaunch of
MOMO and SERGIO -
2014
Launch of
EYO’O -
2015
EXCELO’s new visual identity
-
Relaunch of CRAK’S
Supported by Justice League super heroes
-
Launch of
PETIT BLE -
Relaunch of MARY TRINI
-
Relaunch of
CRUNCHY -
Relaunch of
TOP COOKIES -
Relaunch of
BIGGY -
-
2016
-
Launch of CHOC'UP
-
Acquisition by Best Biscuits Maroc of the double certification AFNOR: ISO 9001 and ISO 22000
EXCELO, a key player on moroccan biscuits market
Excelo represents more than 27% of biscuits market in Morocco, and is the most dynamic player with 84% contribution to the evolution in 2016