Our History

 
  • 2004

    EXCELO’s creation date

  • 2008

    BISCOLUX plant acquisition

    Launch of a range of cookies
    and wafers including more than 10 brands

  • 2009

    CAHIMSA and FAPASA plants acquisition

    Muffins manufacturing plants

    Launch of
    TOP COOKIES

  • 2010

    Launch of
    BIGGY

  • 2011

    Launch of
    GENOVA

  • 2012

    EXCELO’s new visual identity

  • 2013

    Relaunch of
    MOMO and SERGIO

  • 2014

    Launch of
    EYO’O

  • 2015

    EXCELO’s new visual identity

  • Relaunch of CRAK’S

    Supported by Justice League super heroes

  • Launch of
    PETIT BLE

  • Relaunch of MARY TRINI

  • Relaunch of
    CRUNCHY

  • Relaunch of
    TOP COOKIES

  • Relaunch of
    BIGGY

  •  

  • 2016

  • Launch of CHOC'UP

     

  • Acquisition by Best Biscuits Maroc of the double certification AFNOR: ISO 9001 and ISO 22000

    EXCELO, a key player on moroccan biscuits market

    Excelo represents more than 27% of biscuits market in Morocco, and is the most dynamic player with 84% contribution to the evolution in 2016

 

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