Genova renews itself

EXCELO renews its Genova brand to offer more pleasure to gourmets who want to experience the authentic Italian layer cake

Excelo, Anouar Invest Holding subsidiary, and major player of biscuits industry in Morocco, renews Genova brand by offering your buds a taste of Italian layer cake in all its authenticity!

The revival of Genova is accompanied by new recipes, a multi-media communication campaign and a completely new visual identity. It highlights a greedier image of the Italian layer cake and the pleasure to discover a product with an intense creaminess, which has preserved the rare authenticity of Italian recipe.

With Genova, the temptation to taste a layer cake becomes completely irresistible!

In addition to a facelift, Genova has revised its two variants, AUTENTICO and KIDS, by providing them with new and more generous recipes with an even softer layer cake, enough to sublimate the taste buds of the most demanding consumers!

Genova is also launching a new variant with INTENSO, a cocoa layer cake filled and coated with cocoa cream that will give you an intensely delicate pleasure.

Finally, GENOVA returns with a new advertising campaign capitalizing on what made the success of the first saga, taking viewers to the heart of Italy, and allowing them to live the GENOVA experience in all its glory.

And to celebrate this rebirth, GENOVA offers all gourmets free additional 25% to extend the taste pleasure of a true layer cake